Jack O'Neill opened the first surf shop in a garage on the other side of the Great Highway in Calfornia, USA, in 1952. What began with shaping surfboards and selling wax quickly grew into the world's first wetsuit business. By 1980, Jack O'Neil's Surfshop had grown into a thriving international company, a leader in the global wetsuit market and one of the leading sellers of Beach-Lifestyle sportswear in the US, Japan and Europe.