The first KJUS collection was launched in 2000 by ski racer and Olympic champion Lasse Kjus and Swiss entrepreneur Didi Serena. Right from the start, KJUS committed itself to the vision of its founders to revolutionize the industry with innovative ski clothing over and over again. Not only do they make the most technologically advanced ski clothing on the market today, but they also make intelligent golf clothing and the Lifestyle collection. Kjus has now established itself as the world's most exquisite sportswear brand.